About us


As enthusiastic globetrotters, we at Simply Pure like to share our passion for travelling and exotic designs. Therefore we have a unique collection of products from all over the world. Our items are handmade by local artisans. The crafts are often part of a long tradition, perfected over the years. The result is a treasure of special items full of craftsmanship and natural beauty.

The concept of Simply Pure goes back to 2011. Owner Britta von Wedel searches for a special way to combine her passion for travelling and running a sustainable business. The concept gets concrete when two years later she starts importing beautiful wall panels from Thailand. It becomes a hit! After a while she starts adding rugs, small tables and hanging lamps to her collection; all handcrafted by artisans from the Middle- and Far East.

Britta primarily searches for pure, handmade and -above all- sustainable products with a timeless design. The saying ‘less is more’ is typical for the looks of all her products. Finding a name for her brand is easy: Simply Pure.

Since then the company has grown to be a huge success, but Britta never lost sight of her ideals. In 2015 she starts a collaboration with the charity organisation Warm Heart Worldwide. This organisation offers a home to children in need and helps women to perform a craft to generate income. To support this cause Britta designs bracelets, which are made by the locals. She uses traditional art and input from volunteers from all around the world to perfect the looks of the designs.

Of course Simply Pure sells these bracelets on this website. The earnings all go to Warm Heart Worldwide.